News

Syngenta revealed its full-year 2025 results, with biologicals remaining a hot growth area despite revenues slipping slightly year-over-year, as the ag giant is expected to IPO later this year.

Swiss agtech firm Ecorobotix is investing $50 million to assemble its ultra-high precision ARA sprayer in Kansas, marking a major US expansion and partnership with local manufacturer KMW. The move will create over 80 new jobs, adapt the technology to American farming needs, and enhance the company's North American supply chain. Ecorobotix’s ARA sprayer uses AI to deliver crop protection with millisecond precision, helping to cut input use while maintaining performance. The company is also developing region-specific algorithms with US universities to tailor its technology for crops and weeds unique to American fields.

A major study analysing 21 years of data finds that forecasts of precision agriculture technology adoption have been consistently and substantially overestimated by industry dealers, with no clear pattern explaining which technologies are most affected. The overestimation persisted across time, with particularly large gaps emerging in the early 2020s as actual adoption rates flattened or declined while forecasts remained optimistic. Researchers attribute this to industry narratives and a failure to revise expectations despite contrary evidence, warning that such persistent errors can lead to commercial risks and misguided investments. The study urges agribusiness leaders to exercise scepticism, update models with new data, and recognise that technology adoption in agriculture is often slower and more irregular than predicted.