We spoke to Frantz Braha, Chief Growth Officer of SaladStop! Group. Based in Singapore, the company is on a mission to build a food solution for the future through accelerated investments into technology, food sustainability, and ingredient traceability. As part of its commitment to a resilient future, it supported Singapore’s 30 by 30 initiative by launching SaladStop!’s first Net Zero outlet in 2022, becoming the first business in Asia to allow customers to carbon offset their meal.

What is the role that partnerships can play in value chain traceability? What positive impact can this have on decarbonising the value chain?

Frantz Braha, Chief Growth Officer, SALADSTOP! GROUP
Frantz Braha, Chief Growth Officer, SALADSTOP! GROUP

Partnerships can certainly play a significant role in helping to decarbonise the value chain. In the case of Salad Stop, where we are tracking our emissions and moving towards our objective of achieving net zero in 2030, working with our partners allows for better monitoring and tracking of processes. We collaborate to identify inefficiencies and areas for improvement, adopt greener practices, leverage new technologies, and work towards creating process and product lines with lower carbon emissions.

An example is the creation of our Net-Zero outlet in Singapore, where we worked with various interdisciplinary partners across the value chain to help us achieve our decarbonisation goal for the outlet. Our design team Pomeroy Studio formulated a sustainable design guideline to capture the entire process from inception to completion. From the use of the trashpresso machine technology by MiniWiz at the National Design Centre for the manufacture of recycled plastic ceiling tiles for the interior of the outlet, and thoughtful sustainable sourcing of our ingredients; to collaborations with Deliveroo to deliver customer orders by non-motorised means only, and MUUSE for the availability of their reusable containers in the store, our partnerships had enabled us to eventually create a ‘living lab’ store which we hope will lead the F&B industry by example in reducing carbon emissions.

More recently, we collaborated with local farmers and agri-food companies to create a special edition bowl Home Grown, as part of Singapore’s National Day celebration, and to show our support for Singapore’s ’30 by 30 Goal’. The ingredients we use for this entirely plant-based bowl also demonstrate our commitment to source within our shores as much as possible. We are able to do that thanks to our local partners Sustenir, Kin Yan Agrotech, N&N Agriculture and Next Gen Foods. This bowl has a carbon footprint of nearly half that of a similar salad made with imported ingredients and chicken meat.

Frantz will be joining the panel, ‘Fireside Chat // Understanding What Drives Consumers Across Geographies and Generations’, on day two of the summit. See the full agenda here.