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Selman Careaga
President, ASEAN & South Pacific Operating Unit,
THE COCA-COLA COMPANY, USA
Selman Careaga is president of the ASEAN & South Pacific operating unit of The Coca‑Cola Company. In this role, he leads a team that covers a variety of developed and developing markets across Southeast Asia and the South Pacific.
Prior to this role, Careaga was president of the Coca‑Cola Global Category, where he led global strategy, innovation and marketing/digital platforms for the company’s flagship brand. Under his leadership, the Coca‑Cola Trademark achieved record-high value share and returned to the top 10 of Kantar’s world’s most valuable brands.
A 20-year veteran of the Coca‑Cola system, Careaga has served in various marketing, operations and leadership roles.
Sessions
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Keynote // Seizing Innovation Opportunities in a Changing Agri-Food Market04-Nov-2025Main Auditorium
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