Michael Gordon is the CEO of BlueTree Technologies, where he leads the development of groundbreaking sugar reduction technology for natural beverages, maintaining full flavor without compromise. With a background in business development and strategic partnerships in the food and beverage industry, Michael brings over 18 years of experience in leadership roles, including positions at Watergen and the Central Bottling Company. He holds a BSc in Agriculture and an MBA in Marketing, blending his passion for innovation with his dedication to healthier food solutions.