Jen is a strategic and commercial marketing expert who has led branded portfolios in large-scale food companies and pioneering innovators. She works with ambitious, sustainable food companies across B2B and B2C to build category and consumer-driven growth strategies. Jen is the Founder and Director of NEON Leaders: a global community of senior, independent marketing leaders from which she curates teams with exceptional skills and experience to support the needs of the brands and businesses she works with. She strongly believes that customer centricity, real understanding of how the food category works and brand building expertise can put the alternative protein industry back on track. At the start of 2024, she co-founded UNSTUCK: a regular drumbeat of bi-weekly thought pieces on the missing mindset and skillset to take sustainable foods mainstream.