Eleanor Choong is the pioneer and COO of Sunway XFarms, a leading sustainable agriculture venture which uses soil-less smart farming systems to grow produce which are fresh, safe and nutritious. With over 13 years of leadership, operation and strategic development experience, she is in industry expert with deep understanding of the agriculture sector and sustainable farming practices. Eleanor's hands-on experience in the field, coupled with her investment analyst skills, enables her to provide valuable insights and practical training to address the challenges faced by the agriculture sector.