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Ding Jie Tan
Co-Founder & CTO
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PREFER, Singapore
DJ is the Co-Founder and CTO of Prefer, a Singapore-based food technology start-up making affordable and sustainable flavours. Graduating with a BSc in Chemistry from UCL, DJ started his research career in A*STAR working in organic synthesis then went on to create flavours from biotransformation. He also ran a boutique food consultancy, Starter Culture, working with Michelin-starred restaurants and cocktail bars to develop new menus, new flavours, and new techniques, all driven by fermentation. Today, he leverages fermentation as a platform to future-proof coffee and chocolate from climate change.
Sessions
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Presentation // Tackling the Consumer Adoption Barrier: The Role of Food and Behavioural Science04-Nov-2025Main Auditorium
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