Bruce is founder & President of The Good Food Institute, a global network of nonprofit organizations, with affiliates in the U.S., India, Israel, Brazil, Singapore, and Europe. GFI works on alternative protein policy, science, and corporate engagement. Bruce has penned op-eds for the Wall Street Journal, USA Today, and other publications, and has appeared on podcasts including Making Sense (Sam Harris), Ezra Klein, and others. Bruce's 2019 TED talk has been viewed more than 2.3 million times and translated into 30 languages.