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Belinda Wilson
Managing Director
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INTERNATIONAL FRESH PRODUCE ASSOCIATION AUSTRALIA AND NEW ZEALAND (IFPA ANZ), Australia
Belinda Wilson is the Managing Director of the International Fresh Produce Association, Australia and New Zealand, representing a $24 billion fresh produce and floral industry by uniting the entire supply chain to drive growth, sustainability, and policy reform. A governance and advocacy expert, she has led policy reform, sustainability initiatives, and industry innovation across fresh produce, seafood, and membership organisations. Currently, she is leading IFPA A-NZ’s flagship campaign with The Wiggles to inspire children to eat more fruit and vegetables – shaping healthier habits for the next generation.
Sessions
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Fireside Chat // Innovation Opportunity: Expanding Markets and Brands in Fresh & Specialty Categories06-Nov-2025Main Auditorium
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