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Belinda Wilson
Managing Director,
INTERNATIONAL FRESH PRODUCE ASSOCIATION AUSTRALIA AND NEW ZEALAND (IFPA ANZ), Australia
Belinda Wilson is the Managing Director of the International Fresh Produce Association, Australia and New Zealand, representing a $24 billion fresh produce and floral industry by uniting the entire supply chain to drive growth, sustainability, and policy reform. A governance and advocacy expert, she has led policy reform, sustainability initiatives, and industry innovation across fresh produce, seafood, and membership organisations. Currently, she is leading IFPA A-NZ’s flagship campaign with The Wiggles to inspire children to eat more fruit and vegetables – shaping healthier habits for the next generation.
Sessions
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Fireside Chat // Innovation Opportunity: Expanding Markets and Brands in Fresh & Specialty Categories06-Nov-2025Main Auditorium
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