Adam is the Co-Founder and Executive Chairman of Padang & Co, an innovation catalyst. Padang drives the adoption of open innovation practices, matching start-ups and MNCs enhancing innovation capabilities to solve problems and develop new opportunities. Padang & Co also operates LEVEL3 a unique innovation and workspace located adjacent to Unilever's SEA HQ in Singapore. LEVEL3 has developed a strong food and agritech focus which has attracted a number of agtech MNCs to collocate innovation labs which has led to related workshops, hackathons, innovation challenges and the recent launch of an accelerator.