Presentation // Food cultures in flux: Creating with, not for consumers

27 Oct 2026
Breakout Room B
Editorial deep dive // Downstream foodtech innovation

AI is reshaping how brands understand, engage, and co‑create with consumers, turning real‑time trend signals into a core driver of innovation and portfolio decisions. How are brands moving from reacting to demand to shaping it, and how can they detect market shifts earlier to reshape product pipelines?