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Snackification: Aligning Product Development with Asian Tastes
- What is driving consumer trends and food choices in Asia-Pacific, and how do these insights fuel the innovation pipelines of food and ingredient brands?
- How is indulgence defined across the region, and how are CPGs balancing indulgence with demands for healthier options? What is the role of portion control?
- What part does fortification play in reformulation strategies and product development? As the ‘protein hype’ continues, how are snacking brands incorporating protein into their solutions? What levels of protein hold value, and which formulation challenges must be addressed?
- What does it mean to build a strong consumer brand in a volatile agri-food market? What principles must be at the heart of growth strategies, and what is the role of retailers and retail channels in strengthening brand-consumer relationships?
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