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Presentation // Tackling the Consumer Adoption Barrier: The Role of Food and Behavioural Science
This session shares practical insights from real-world applications at the intersection of food innovation, behavioural science, and business strategy. By integrating advances in bio-manufacturing and product development with evidence-based understanding of consumer motivations, we can design solutions that accelerate adoption across both B2B and B2C markets.
The presentation highlights how cross-sector collaboration among startups, scientists, industry leaders, and policymakers can translate scientific and technological progress into sustainable consumer behaviours. Through this convergence, we aim to make healthy and sustainable food choices more accessible, appealing, and commercially viable - driving broad-based impact on environment and consumer well-being.
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