Fireside chat // Smart tools on the farm: What will farmers pay for?

28 Oct 2026
Main Auditorium
Main Stage
Robotics and precision tools are advancing fast, but cost, interoperability, and risk are still holding back widespread adoption. How can solutions be integrated into existing workflows, and what lessons have emerged around simplicity and compatibility across crops and systems? When does ownership make sense versus “as‑a‑service” models?
Host
Belinda Wilson
Belinda Wilson, Managing Director ANZ - IFPA, New Zealand
Speakers
Julius Barcelona
Julius Barcelona, Vice President & COO - HARBEST AGRIBUSINESS CORPORATION, Philippines
Ming Sheng Bensen Koh
Ming Sheng Bensen Koh, Policy Director APAC - GSMA, Singapore