03. Creating demand for change: How can foodservice influence upstream innovation and investment?

28 Oct 2026
Roundtable 3
Roundtable Discussions

Food service sits at a powerful intersection between consumers, producers and suppliers. This roundtable will explore how large foodservice operators can use procurement, partnerships and demand signals to accelerate innovation upstream, from sustainable sourcing and new ingredients to production technologies, while creating stronger incentives for investment and scale.

Host
Hajime Nagai
Hajime Nagai, Executive Officer and Research Director at Institute for Science and Technology - ZENSHO HOLDINGS, Japan