Start-Up Success Story: How Rare Earth Global is Redefining Agri-Food Supply Chains in Asia-Pacific

In the fast-evolving world of agri-food innovation, Rare Earth Global stands out as a visionary start-up driving real change in sustainable food systems. Their participation in the Asia-Pacific Agri-Food Innovation Summit marked a pivotal moment: one that sparked new collaborations, sharpened their market focus, and reinforced their commitment to tackling some of the region’s most pressing food sustainability challenges.

Connecting Purpose with Opportunity at the Summit
Rare Earth Global’s decision to join the Summit was driven by a clear goal: to engage with like-minded innovators and explore pathways into the diverse and rapidly growing APAC market. “We wanted to be part of a forum that not only talked about innovation but also showcased solutions with real business intent,” explains Rare Earth Global CTO Suneet Shivaprasad.

The Summit delivered on all fronts. With its highly curated conversations, it fostered genuine dialogue and insight into the unique dynamics of APAC’s agri-food landscape. This was especially important for Rare Earth Global, which focuses on developing sustainable protein alternatives targeted at aquaculture - a sector grappling with rising demand and environmental pressures.

“The regional insight we gained was invaluable,” shares Suneet Shivaprasad, the start-up's enterprising CTO. “It validated our model and helped us understand how best to position our solutions in a complex ecosystem. More importantly, it opened doors to meaningful partnerships that we wouldn’t have accessed otherwise.”

Inspired by the momentum, Rare Earth Global set about building a consortium of interested customers and collaborators across the Asia-Pacific region. This strategic coalition not only strengthened their market presence but also accelerated innovation in the region by pooling knowledge and resources.

This collaborative approach has also earned Rare Earth Global significant recognition on the global stage. The start-up was proud to be nominated for The Earthshot Prize, one of the world’s most prestigious environmental awards, spotlighting their ground breaking work in sustainability. Furthermore, their inclusion in PwC’s Net Zero Future50 Report signals strong confidence from industry leaders in Rare Earth Global’s potential to reshape supply chains toward net-zero emissions.

Looking ahead, Rare Earth Global is preparing for a new funding round aimed at expanding supply and scaling their proprietary, data-driven supply chain platform. This platform integrates cutting-edge technology with sustainable sourcing, offering transparency and traceability that are critical to modern agri-food systems.

“Singapore and the broader APAC region have been crucial in our development journey,” the team notes. “Connections made at the Summit and beyond have directly influenced our growth, helping us refine our approach and tailor our platform to local needs.”

Their vision is bold yet pragmatic: to create supply chains that are not only low-carbon but also regenerative, helping restore ecosystems while meeting growing protein demand.

The Rare Earth Global team is optimistic about the future. They observe a growing momentum in APAC toward sustainable, transparent supply chains; an evolution driven by a combination of consumer demand, regulatory pressure, and technological innovation.

“We’re particularly excited by technologies that bring together low-emission inputs with full traceability, from soil to system,” he said. “Integrating data platforms with alternative materials is setting a new standard for the industry.”

Rare Earth Global’s experience offers valuable lessons for other start-ups navigating the region. Their advice centres on a disciplined approach to validation of the product, the partners, and the real pain points in the value chain.

“APAC is full of opportunity, but success hinges on solving real problems and demonstrating measurable impact,” they emphasise. “Build trust early, test your solutions in the field, and align your work with local priorities such as food security, resilience, and decarbonisation. When you do that, the market will respond.”

Their story is a testament to the power of purposeful innovation, strategic partnerships, and an unwavering commitment to sustainability: a formula that is helping to shape the future of food in APAC and beyond.

Want to Be the Next Rare Earth Global?

If you're a start-up developing game-changing agri-food solutions, whether in climate-resilient crops, sustainable proteins, data-driven platforms, or circular supply chains, now is the time to step forward.

Apply now to be a Featured Start-Up at the Asia-Pacific Agri-Food Innovation Summit and join a growing network of innovators transforming the future of food. This is your opportunity to pitch to investors, forge meaningful partnerships, and put your solution on the global map.