Inside BlueTree Technologies’ Breakthrough Moment at the Asia-Pacific Agri-Food Innovation Summit

What if reducing sugar in your favourite juice or milk didn’t require additives or compromise on taste? That’s exactly the question BlueTree Technologies set out to answer and their breakthrough solution is now turning heads across the global beverage industry. Based in Israel, BlueTree is pioneering a novel sugar reduction platform for industrial-scale applications. Their proprietary process selectively removes sugar from natural beverages while preserving the original flavour and composition—without a single artificial ingredient.

Backed by $2.3 million USD in funding and trusted by partners worldwide, BlueTree is on a mission to make healthier drinks more accessible, sustainable, and commercially viable. In 2024, they were chosen as a Featured Start-Up at the Asia-Pacific Agri-Food Innovation Summit, a global meeting place for agri-food leaders shaping the future of food systems. 

For BlueTree, this high-profile spotlight marked a turning point in their journey; from vision to validation to global momentum. Read on to find out what CEO, Michael Gordon had to say about their experience at the summit: 

The Star: A Vision for Healthier Beverages

Q: Why did BlueTree Technologies decide to take part in the Asia-Pacific Agri-Food Innovation Summit?
A: We saw the Summit as the perfect stage to showcase our sugar reduction technology a clean-label breakthrough that lowers sugar in juice by 33%, with zero additives. Our goal was to connect with forward-thinking partners across APAC and highlight the real-world potential of our innovation. The experience exceeded our expectations: we received significant exposure and unlocked meaningful commercial conversations with manufacturers and brand owners alike.

The Story: From Spotlight to Global Momentum

Q: What's new with you? What happened after the Summit?
A: It truly catalysed our next phase of growth. Since the event, we’ve launched pilots with leading juice and dairy producers in Latin America, Southeast Asia, and the US. Most notably, we achieved a global first: the commercial release of reduced-sugar orange juice with no additives. We’re now finalising an investment round with prominent global investors, including strategic food and beverage players. Our summit presence directly accelerated key partnerships, especially in Southeast Asia.

Q: What excites you about the future of the agri-food sector in APAC?
A: We’re energised by APAC’s growing focus on health, sustainability, and functional nutrition. There's clear demand for clean, natural sugar reduction, particularly in tropical juices. We believe APAC will lead the next wave of clean-label innovation—fuelled by local sourcing, traceability, and ingredient tech like ours. It’s an exciting time to contribute to a healthier regional food system.

The Solution: Scaling with Purpose and Practicality

Q: What’s next for BlueTree?
A: We're focused on scaling our impact and expanding regionally and globally. The combination of breakthrough technology, real market need, and strategic partnerships is powering our next chapter. We're excited to keep building; and to make healthy, clean-label beverages the new global standard.

Q: What advice would you give to fellow food-tech start-ups?
A: Don’t wait for perfection—validate early, partner fast, and stay close to your customers. In agri-food, timing and credibility matter as much as the tech itself. Engage with real manufacturers early, prove commercial viability, and let the market shape your scale-up strategy. And above all, build with flexibility—food innovation is global, but localisation is key.

Are You the Next Featured Start-Up?

BlueTree Tech’s success at the Asia-Pacific Agri-Food Innovation Summit 2024 is proof that the right platform can change everything. If you're a food-tech innovator looking to accelerate your growth, expand your network, and get noticed by industry leaders. Your breakthrough story could be next.

Why wait? Apply now to be a Featured Start-Up at the 2025 Summit.